The London Fashion Week for Fall-Winter ended in an optimistic note: fashion in England has become one of the key drivers of national industry, a reason to spend a few days just for partying.
In London there has been a week in which Mary Katrantzou played with spoons, Vivienne Westwood rediscovered the 70s, Burberry brought the rain, Stella McCartney did his magic show and the officials from Downing Street have drawn attention on the British fashion industry.
Because, according to the British newspaper "The Guardian", the fashion industry generated 25 billion euros last year to the national budget, while the auto industry contributed with only half the amount.
Clichés that you fall in love with
All the same events, Richard Nicoll solved the old problem: what to do when your cell phone dies?
Charge it in the ... bag. The designer has launched a handbag in collaboration with a mobile phone company in which the mobile phones can be charged even when walking.
Also in London, the models took off from solar, unlike at New York Fashion Week, scrolling quiet without any artificial tan.
London Fashion Week was less about trends that are making money and more about the wardrobe tricks, beauty tips and party atmosphere.
Among the first surprise shows of the event was the launch of the Burberry collection, which became an eminent British brand.
The end of the presentation, interspersed with thick fabrics and dark colors, gathered the models under an artificial rain that fell on the podium.
The rain was the leitmotif of a collection dedicated to the English, in a country where the phenomenon is part of everyday life.
"I find that rainy days are more emotional than the sunny ones. I love the melancholy of rain. It causes you to stop and do interesting things. So, I took a little of these clichés and all the familiar things and I played a bit with them. Because I find that behind every cliché there is something deeply, "said the designer of the Burberry fashion house, Christopher Bailey.
After this, the Stella McCartney fashion show followed.
She has proved that London is not the most rigid place, despite the popular belief. The journalists and guests were invited to a vegetarian dinner, where they had more than entrees with truffles.
"At the fourth course, a model sitting at a table next to me started screaming at the waiter, someone threw a chair, someone ran from an end to the other end of the room and started to catwalk between guests like Kate Moss, Rihanna, Richard E. Grant and Minnie Driver, " the fashion editor Lisa Armstrong told for "The Telegraph" newspaper.
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